A Brief Review of 5 Top Jewelry Brands

Jewelry is a symbol of success and self-assurance, and the trademark of power and wealth. Used by kings and queens to indicate their status in society and their authority over the rest of us, it is also the attire of the rich and famous. Those more ordinary may access its aura and social reputation too, making it a medium of investment and a source of prestige. Fine jewelry brands have reliably produced pieces of outstanding craftsmanship and beauty, through their customary exceptional workmanship and artistic genius. Some of these brands are named below, together with a brief look at their histories and most remarkable achievements.

Piaget

In the Swiss tradition of watchmakers and jewelers, Piaget has a reputation for high quality and characteristic designs. The brand has nearly 150 years of history and is renowned for the extremely thin construction of their timepieces. This technique of watchmaking, known as “ultra-thin movement”, is an example of the talent and standard of workmanship that is inherent in the pieces of this house. Their thinnest timepiece, the Calibre12P, measures less than 3mm. One of the leading jewelry brands, Piaget also manufactures outstanding jewelry, with the distinctive rose shape being included in many of their pieces.

Mikimoto

As an island state, it is no surprise that legendary Japanese jewelry brand Mikimoto specializes in the use of pearls. Established in 1893, Kokichi Mikimoto is credited with developing the world’s first cultured pearls, although natural pearls from exotic locations are used too. The pearls are in a range of colors, combined skillfully with the precious metals to produce the effect of the sea’s power harnessed by human ingenuity. The brand also utilizes gemstones, and nothing else than 18 carat silver and gold.

Cartier

Cartier is one of the premier jewelry brands in the world, with a long and illustrious past. The panther, resplendent in gemstones and precious metal, is Cartier’s trademark design. This house has provided pieces to official royalty, such as the Duchess of Windsor or Queen Victoria’s son Edward. The latter commissioned Cartier to supply the jewelry for his coronation. Other notable personas and superstars, such as Cornelius Vanderbilt, Barbra Streisand and Elizabeth Taylor, have also worn pieces by this brand. Cartier therefore is associated with power and fame, as part of its lengthy and star-studded history as a jeweler and watchmaker.

Harry Winston

This brand was started in 1932 by its namesake, who is also nicknamed the King of Diamonds. Based in New York City, Harry Winston is an international operation that produces fine jewelry and excellent timepieces. Presently a member of the Swatch Group, the brand has developed a niche specialty in its estate jewelry, or pieces which have a history of past ownership and are treasured as antique. The superior workmanship and interesting story of each piece add to their value and their charm. Respect for the mores of society and the innate human sentiment that attaches to valuable gems is shown by Mr Winston’s donation of the Hope Diamond to the Smithsonian Institute in 1958, making it available to everyone to admire and be inspired by.

Gucci

Gucci is internationally synonymous with luxury, expensive accessories and the epitome of upmarket society generally. Founded by Guccio Gucci in 1921, the name is famous for its handbags and apparel. However, there is also Gucci jewelry, for both sexes. The Horsebit configuration is Gucci’s unique design signature.

The brand recently made the news when it was worn by none other than the feisty singer Lady Gaga, and its fame is evidenced by its mention in popular media and its use by superstars and other public figures. It has come to be regarded as a telltale sign of opulence and ostentation.

These brands are all internationally famous and have long track records of providing the finest jewelry to the most upmarket and discerning customers. As rare as gemstones are, and as expensive as precious metals have proven to be, the skill and creativity that is incorporated into the work of these jewelry houses enhances the value of each piece and turns it into something that is far more treasured than the stones and metal themselves. As the epitome of human aptitude, social endeavor and creative ability, these jewelry brands represent some of humanity’s finest achievements, not only as works of art but as statements of authority and economic success in society.

Posted in Uncategorized | Comments Off

A Guide to Wearing the Right Jewelry That Suits You

Jewelry and Accessories can make or break your looks. When choosing fashion jewelry to match your outfit, consider the color, scale and style of the piece, minding what occasion you’re going to attend.

Your jewelry should be appropriate for where you are going. If you’re going for work, then this is the time to be more conservative with your accessories. If you’re going to a formal event, consider wearing more fine jewelry and gemstones. If you’re hanging out with friends or a party, then it’s your time to be more creative, playful, and more daring with your look.

Like your clothes, each piece of jewelry should match with your skin tone. You can go for metals and gems that illuminate your natural skin tone. If you have a cool skin tone (having bluish colored veins and have more pink and red undertones), platinum and white gold will look best. If you have a warm skin tone (having greenish colored veins and more yellow undertones), yellow gold and rose gold will look best. No matter your skin tone, diamonds, diamond-like or titanium jewelry will always look nice.

Take your outfit into consideration. If you’re wearing a busy outfit with a loud print, your jewelry should be quieter. If you’re wearing a plain or simple outfit, that’s the time where you can wear more creative luxury jewelry brands to transform your outfit. Remember, jewelry serves as the little extra on your outfit and should never compete with what you are wearing. However, your jewelry can also be used to bring your outfit together. If you’re wearing a black dress with red shoes, you could wear some red jewelry to pull the outfit together.

Mix and match Jewelry. Knowing how to mix and match your jewelry without the worry of an indiscretion has become essential in today’s fashion. One way to match different kinds of jewelry is by playing with size, width and texture. Wear bracelets of different widths or necklace with different lengths and see the amazing result! You can also stack rings on your fingers as well. The real key is to have fun. But still, make sure that the mix matches with the event and your outfit.

The color of your jewelry doesn’t need to be the exact same color as your outfit or the other jewelry that you are wearing. You can wear multiple complimentary or pop colors if your outfit is all neutral colors. If you’re wearing black, white or other neutrals, jewelry in any color will look stylish and coordinated. On the other hand, make sure your fashion accessories don’t clash.

If you’re unsure what colors will look best with your clothing, take a look at a color wheel. Primary and secondary colors that are side by side on the wheel are analogous to each other. They work very well together when they are matched on the same level of lightness and darkness. Just remember to never use more than three colors in your whole outfit.

Posted in Uncategorized | Comments Off

The Development Bottleneck Small Jewelry Companies Might Encounter

Small jewelry companies are always jealous of the popularity of famous jewelry brands such as Tiffany and Cartier; however, small jewelry companies seem to have neglected that it is time, investment, talented employees and perseverance that build the gorgeous and sparkling garment of those famous jewelry brands. The following are several problems these small jewelry companies might encounter.

First, commodity

Nowadays, diamond market projects promising growth but on the contrary gold is gradually returning back the attention it has got. Diamonds now have become the new marketing pitch of jewelry sellers. But as long as a majority of jewelry sellers are concerned, their product developing process is generally flawed to a large degree and the most serious problems are product design and product positioning.

Second, product positioning

Undoubtedly, the product is the soul of the jewelry. No matter the jewelry is positioning at a high, middle or low price, the design of the product should coincide with its positioning. Nevertheless, most of jewelry brands are duplicating the most popular jewelry items of other brands. Although the duplicated product is likely to generate profits under piles and piles of advertisement, the brand will gradually lose its soul overtime if nothing unique and distinctive has been included in the product positioning.

Third, product design

It is widely accepted in the jewelry industry that the design is the soul of the product. Original jewelry design has contributed enormously to enhancing the brand value of the jewelry and cultivating loyal clients. Product design calls for outstanding jewelry designers and in this regard, small jewelry companies should attach their interest in locating qualified designers.

To decide the value of a naked diamond, the most accepted factors to consider are the 4Cs. If no postnatal polish is added to the diamond, the uniqueness and specialty of the diamond will not be fully reflected. To look around, duplication is everywhere. Similar designs are confusing both people’s aesthetic appreciation and their judgment toward authenticity and duplication. Therefore, duplication is not a long-term solution to the development bottleneck small jewelry companies are facing with.

Unaware of brand effect

Small jewelry companies are seldom aware of the brand effect. The company owners’ knowledge toward the popularizing pitches is rather limited. Usually files and exhibition shelves fail to light the development path of the small jewelry companies.

To conclude, it is recommended that small jewelry companies refer to the problems highlighted above and make fully preparations in case their development bottleneck strikes them unguarded. Small jewelry companies should excavate the root cause of their development stagnation, explore potential clients and expand their market share for the purpose of achieving long-term survival and competing with world leading jewelry tycoons as long as their company size grants them the allowance.

Posted in Uncategorized | Comments Off